White Claw
Let’s White Claw
The fans get it. Being handed a White Claw is an invitation - drop life’s bullshit for five minutes and go have fun. It’s like canned ‘Let’s!’.
So, for the US brand’s first ever global campaign, we wanted to get straight to that feeling of just being tossed a White Claw.
With the help of directors around the world who were much cooler than us (dayday, Brit Phelan, Wolfgang Zac and Alfonso Aguilar), we captured a million (or so) micro moments. No manifestos, no philosophising, no stories, no actors. Because fun doesn’t need a narrative.
AWARDS
THE DRUM AWARDS
Winner - Multi-channel strategy
Jimmy Fallon joking about the campaign on the Tonight Show.
