White Claw
Let’s White Claw
First things first, our campaign line got joked about on Fallon. So you could say I helped write a joke for the Tonight Show. Well, I would say.
For White Claw’s first ever global platform and campaign, we wanted to get straight to that feeling of just being tossed a White Claw. That feeling of ‘Let’s!’
With the help of directors around the world who were much cooler than us (dayday, Brit Phelan, Wolfgang Zac and Alfonso Aguilar), we captured a million (or so) micro moments. No manifestos, no philosophising, no stories, no actors. Because fun doesn’t need a narrative.
AWARDS
THE DRUM AWARDS
Winner - Multi-channel strategy
Jimmy Fallon joking about the campaign on the Tonight Show.
